A shopping mall’s sales marketing plan describes the strategies the mall management will deploy to attract and retain tenants and to bring in more shoppers to these stores.
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Officially shopping malls are defined as "one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit." 1 Wikipedia Unofficially, they are the heart and soul of communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere.
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· An anchor store is major retail store used to drive business to smaller retailers. These larger department stores or grocery stores are generally part of a retail chain and serve as the prominent business in a shopping mall or strip center. Not to be confused with a category killer, these stores have a more broad appeal.
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Indulge in the ultimate retail therapy. From the palatial Dubai Mall, the world’s largest mall, to the eye-popping wonder of the internationally inspired Ibn Battuta Mall, these mega-complexes are filled with entertainment for all ages plus some of the planet’s most luxurious brand names. Plus, when you tire of shopping you can hit.
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